About me

The common thread at Westerman Bags stands for connection, attention to design and a crush for sustainable Dutch design.From my studio in the east of the Netherlands, my felt designs are sent around the world. On the map below you see an orange dot where a cover or bag from Westerman Bags is used.

Etsy Sales Map for Westerman Bags

About Annemieke Westerman.

As a maker of functional items, I get the most satisfaction from the direct connection with the process and the end result; My idea takes shape and goes straight to the end user. With pride, energy and especially attention, I connect those three pillars of my brand: the most beautiful natural materials, a stylish product and my customers. After studying Architecture and a fashion design study, I made a magical covenant with my sewing machine and Apple computer. By developing every part of my company itself, all the details have been worked out in a personal and refined style.

Hi, I am Annemieke Westerman and I Believe in The Craftsmans Way of Life: The Command about Materials, Tools & Processes. In an era or ruthlesly cheap imports, I take pride in handcrafting each item from premium materials with an eye for details and functionality.

Annemieke Westerman owner of Westerman Bags


Training company.

In addition to working with my hands, I search for inspiration and connection with people. I do this as an examiner of a fashion training, as an internship company and as a networker. I work together with the SBB, Landstede and Cibap† Are you looking for an internship please contact us.



Westerman Bags are made in the Netherlands from natural materials and renewable sources.
My wool felt and leather products are designed with a characteristic style and function: they are made of 100% wool, vegetable tanned leather and are processed with great care. It's my mission To make a contemporary and functional product with natural materials, whereby I produce as little waste as possible and is avoided.

Natural materials cover and bag


Sell ​​online.

In addition to making a lifetime passion for making, I am an online "fempreneur" and inspirator. Since I can remember I have been on the road with laptop, photos and writing. I wrote blogs then that still had to be in HTML and Hyves still had to be hip. I believe that online business is often seen as complicated by women, especially by women. I think it can be a beautiful means of independence and a shop window for you in addition to motherhood, care tasks etc.

I have been using my international sales and Shopify for my mainly Benelux for me for decades. I like to help women and groups of women on their way to the feeling of "I am A-technical" and "Oh but that is not for" stepping and stepping into the infinite possibilities of the online world.

About selling online via Etsy is an extensive interview with Annemieke Westerman on the Financially independent blog

Take Contact With me if you want to know more about this or if you need a kickstart to start with your business. I give kickstarts sessions on donation base via Zoom (and live if that is possible again) and go through with you how to do for example:

* You can make your choice in which online platform is best for your plan/idea/business/dream

* Hands-on: how you can set up your Etsy store

* How to start with Shopify

*How to reach customers all over the world from the Netherlands

I wish everyone the freedom to work from home, with all the tasks that you as a woman (and as a man) can also work from your passion and heart. Because we all have the power of creation in us. Shine on!